SALES
My sales services are designed to help hospitality businesses drive revenue across group, leisure, entertainment, corporate, and emerging segments. Through tailored strategy and hands-on execution, I support you in capturing market share, reaching new audiences, increasing guest acquisition, and strengthening retention, while building high-performing teams that consistently deliver measurable, lasting results. Please review the list of solutions below noting that these can be customized to meet your needs.
SOLUTIONS
STRATEGIC PLANNING
- Develop a clear strategy aligned with your positioning and revenue goals
- Identify and prioritize high-value markets and demand segments
- Align sales efforts with your brand and guest experience
- Create focused, property-specific sales plans
- Analyze performance and market trends to uncover opportunities
- Improve efficiency, consistency, and conversion
- Provide guidance to support long-term growth and revenue optimization
TASKFORCE SUPPORT
- Step in quickly to support sales during turnover or staffing gaps
- Manage and maintain day-to-day sales operations, pipeline, and bookings
- Protect and nurture key client relationships and repeat business
- Handle RFPs, proposals, and contract negotiations with efficiency
- Partner with revenue management to optimize pricing and strategy
- Identify short-term opportunities to stabilize and drive revenue
- Collaborate with on-property teams to ensure seamless execution
- Provide structure, reporting, and support through team transitions
LEAD GENERATION
- Identify and target high-potential clients to drive new business
- Build and execute focused lead generation strategies
- Proactively source, qualify, and engage new prospects
- Develop relationships to expand and strengthen your client base
- Balance short-term wins with long-term pipeline growth
- Keep your property top of mind with key decision-makers
- Convert opportunities into qualified leads and confirmed bookings
SALES REPRESENTATION
- Act as an extension of your team to represent your property in key markets
- Promote your property to travel agents, corporate clients, and event planners
- Build and maintain strong relationships to increase visibility and demand
- Expand your reach across priority segments and feeder markets
- Position your property effectively to drive qualified interest and bookings
- Identify and pursue new business opportunities across all relevant channels
- Support revenue growth through consistent, proactive market engagement
COMMERCIAL STRATEGY
- Develop data-driven strategies to improve overall commercial performance
- Analyze market trends, pricing, and competitive landscape
- Optimize rate strategy, segmentation, and revenue mix
- Refine distribution channels to maximize reach and profitability
- Strengthen market positioning and competitive advantage
- Identify opportunities to increase revenue and operational efficiency
- Provide clear, actionable guidance to support long-term growth
ALL SERVICES
SALES
Let’s work together to design and execute tailored strategies that drive revenue across group, leisure, entertainment, corporate, and emerging segments. I help your hospitality business shift market share, access new audiences, attract more guests, and strengthen retention, while building high-performing teams that deliver measurable results.
MARKETING
Marketing is essential to driving visibility, bookings and revenue generation. I provide strategic support to help hotels, resorts, and F&B partners to differentiate themselves in highly competitive markets, developing tailored approaches across digital campaigns, social media, and brand positioning to attract guests and accelerate growth.
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OPERATIONS
Strong operations are the foundation of a successful business. I help your business run more effectively, identifying inefficiencies and implementing solutions that enhance the guest experience, reduce costs, and streamline processes. From staffing to technology integration, ensure your property performs at the highest level.
LIZ LEONARD CONSULTING
MISSION: My mission is to empower businesses through expert sales, marketing, and operational strategies that drive growth, improve efficiency, and elevate the guest experience. I am committed to delivering tailored, results-driven solutions that support long term success with a creative, out-of-the-box approach.
PARTNERS: I work closely with a diverse network of partners to deliver innovative, forward-thinking solutions that align with the evolving needs of the industry. My goal is to build meaningful, results-driven alliances that not only strengthen individual businesses but also uplift the hospitality community as a whole. Together, we uncover new opportunities and create a strong foundation for sustained growth.
VALUES: Great work is built on trust, transparency, and a shared vision for excellence. My values guide every relationship and decision. I listen closely, act thoughtfully, and stay agile in constantly evolving landscapes. I’m intentional about who I work with; alignment in vision, values, and goals is essential for a successful partnership. By valuing people as much as process, and creativity as much as strategy, I create space for impactful solutions that drive lasting success for my clients.
Ready to chat?
Let’s find out how I can help…